8 Lesser-Known Psychological Techniques To Use In Your Copy

Consumers are always unpredictable; understanding them better helps you deal with them better.  One of the elements at all the significant touchpoints of your consumer is “Copy.” Hence it becomes crucial to how you write it. Copywriting is all about persuading your consumers for the desired action. For this to happen, you need to understand … Read more 8 Lesser-Known Psychological Techniques To Use In Your Copy

Understanding Customer Avatar Beyond Templates

What is the customer persona? You might have world-class products or services which you think might sell really well in the market, but, you need to know how your ideal customer would look like to cater according to their needs. That’s where customer persona comes into the picture; you brainstorm the way out to understand … Read more Understanding Customer Avatar Beyond Templates